Mental health issues often need the kind of help that those who suffer from it cannot give to themselves or feel like they can reach out to others for.
When a celebrity dies, don't say "Oh, that's so sad," and post a suicide hotline number. Look around you, RECOGNIZE those who suffer... and reach out directly to them instead.
Otherwise we feel overlooked in part of a grander message that comes off like a platitude. Means well but ultimately does nothing.